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  • selbstbriefing

Brief thy neighbour as thyself

Crap in, crap out: Only those who are well informed can do their job in the best possible way. This is as true for cooperation with agencies and service providers as it is for internal communication. Hence, a plea for a regular self-briefing.

Good neighbors? On the relationship between PR and journalism

Foe or friend? When PR people understand journalists' requirements regarding press material, nothing stands in the way of a good and collegial relationship.

Critical Opinion, Excellent PR - Why it Pays Off to Swim against the Tide from Time to Time

More than ten years ago Web 2.0 made the headlines, today Artificial Intelligence repeatedly features on the front pages - Every couple of years a few specific topics dominate the current media coverage. Companies can take advantage of this momentum - especially if they take a critical stance.

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