New team member at redRobin: Marco Luterbach (34) is the newest PR senior consultant at the Hamburg based PR agency specializing in finance and business topics. As part of the fintech team, Marco will be responsible for consulting and managing the communication of two agency clients from the finance innovations sector as well as a European asset manager targeting institutional investors in Germany.
Swiss-born Marco will also be responsible for expanding redRobin’s content marketing practice. The agency will grow its corporate publishing division to aid its clients with a broader set of digital content communication tools.
"Good content is one of the key competitive advantages in the battle for customers, now more than ever. This is particularly true in the finance industry, which is under enormous pressure, due to more rigorous regulation, digitalization and events such as Brexit", says Susanne Wiesemann, managing partner of redRobin Strategic Public Relations GmbH. In this environment, she believes that it is crucial for experienced players as well as for fintechs to engage with the target groups and to strengthen the dialogue on changes and opportunities. "Marco is an experienced PR professional with a strategic mind and a great addition to the team. Together, we want to expand the presence of our customers in the media as well as in all digital channels", says Wiesemann.
Before joining redRobin, Luterbach was Corporate Communications Manager at a real estate company in Hamburg. Previously he advised various companies in sectors such as energy, real estate, technology, and the digital economy as a consultant at a Hamburg based PR agency for six years. Luterbach studied history, English and media studies in Basel and Amsterdam and acquired his Master of Arts (MA) in 2009.