Ideas

Local journalists are often bypassed when it comes to media relations. But they can be important multipliers and have a significant influence on the perception of a company in a specific region. Interviews with them must be prepared just as well as discussions with representatives of the major leading media, because with local journalists critical questions are not the exception but the rule.

Advertising, marketing, PR, social, digital, print: Today's communication agencies have to keep adding new areas of expertise if they want to offer truly integrated communication services to their clients. But why buy when you can share specialist knowledge? This is the idea of THE AGENCY CLOUD, an initiative of two Hamburg-based agencies: WAW and redRobin Brand Marketing Communications.

Peace on earth instead of anger in the belly: trouble in the workplace is always caused by others - we think. In fact, most anger is homemade. With our tips for a changed attitude, you can give less space to all negatives and see more of the good – or at least you can get really annoyed!