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  • Measuring oil and lubricants is time-consuming and prone to errors [Photo: Sebastian Vollmert].

  • One-stop shop for marine lubricants worldwide: Closelink founders Tobias Schumacher, Eike Lawatsch and Philippe Lavarde (from left to right). [Photo: Liquid Photography]

Digitizing the maritime economy: redRobin wins PR mandate of Closelink.net

Closelink.net is one of the hottest German tech start-ups targeting the maritime economy. After a successful funding round, the young MarineTech from Hamburg is now expanding its communication activities. redRobin Strategic Public Relations GmbH will manage communication with investors, media and potential customers.

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  • Initiating THE AGENCY CLOUD: Ilja Emrich and Leon Maresch (left to right)

THE AGENCY CLOUD: Sharing Economy for the creative industries

Advertising, marketing, PR, social, digital, print: Today's communication agencies have to keep adding new areas of expertise if they want to offer truly integrated communication services to their clients. But why buy when you can share specialist knowledge? This is the idea of THE AGENCY CLOUD, an initiative of two Hamburg-based agencies: WAW and redRobin Brand Marketing Communications.

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  • B2B Cheat Sheets #02

B2B Cheat Sheets: Social Media – Part 2

The second part of our series deals with the topic of prioritization and resource management when selecting social media channels beyond LinkedIn and Xing.

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Please don't get mad! – 3 tips for how to stay calm when professional interaction gets intense

Peace on earth instead of anger in the belly: trouble in the workplace is always caused by others - we think. In fact, most anger is homemade. With our tips for a changed attitude, you can give less space to all negatives and see more of the good – or at least you can get really annoyed!

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  • B2B Cheat Sheets #01

B2B Cheat Sheets: Social Media – Part 1

In our new series, the B2B Cheat Sheet, we shed light on how successful social media marketing works in the B2B sector. The B2B Cheat Sheet informs briefly and practically. In the first part we give an overview of the basic homeworks on Xing and LinkedIn.

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