Marketing

Three ideas that will shape tomorrow's communication

How can we continue to reach our target groups in the future? Today, younger people in particular are getting their information mainly or exclusively from social media such as Instagram, Tiktok and Co. In todays blog we will explore the importance of relevance, expertise and focus for the new communication channels.

B2B Cheat Sheet Social Media – Part 3

The third part of our series on B2B social media is all about Facebook, one of the world's largest and most controversial social media channels with more than 2 billion users.

  • Initiating THE AGENCY CLOUD: Ilja Emrich and Leon Maresch (left to right)

THE AGENCY CLOUD: Sharing Economy for the creative industries

Advertising, marketing, PR, social, digital, print: Today's communication agencies have to keep adding new areas of expertise if they want to offer truly integrated communication services to their clients. But why buy when you can share specialist knowledge? This is the idea of THE AGENCY CLOUD, an initiative of two Hamburg-based agencies: WAW and redRobin Brand Marketing Communications.

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