Ideas

  • Kai Debus, Head of Innovation Unit, redRobin. Strategic Public Relations GmbH

New head of Innovation Unit with a focus on tech and IT topics: Kai Debus joins redRobin-team

Kai Debus joins the PR team of redRobin. Strategic Public Relations in Hamburg. The experienced PR professional will be responsible for clients from financial and asset management sectors. Also, Kai will grow redRobin’s Innovation Unit supporting companies in developing innovation culture and communication. 

Consider what you’re saying! – On priming, rush, and killer words

Der Begriff Priming bezeichnet in der Psychologie die subtile Beeinflussung unseres Denkens. Ihr Effekt ist so stark, dass sie unsere Reaktion, unser Verhalten und sogar unseren Gemütszustand massiv beeinflussen kann. Vor allem, weil Priming unbewusst wirkt – oftmals durch unbedachte Worte. Hier ein Plädoyer für mehr „Wortklauberei“ und vor allem für eine achtsamere Einstellung.

Handelsblatt isn’t always the way to go: Underestimated local journalists

Local journalists are often bypassed when it comes to media relations. But they can be important multipliers and have a significant influence on the perception of a company in a specific region. Interviews with them must be prepared just as well as discussions with representatives of the major leading media, because with local journalists critical questions are not the exception but the rule.

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