Remember Tetris? Are you getting bogged down in the daily management of projects, products and events – without time and resources to check if your communication strategy is still sending you in the right direction? Then our One Day Communication Accelerator might be right for you: redRobin will help you benchmark your strategy, evaluate your marketing tools or start a firework of ideas for you to implement.
Ideas
An exciting news? Check. A handy headline? Check. A text that is short and concise? Check, the press release is ready for dispatch! But the quality of the text and the news value of the message are not the only deciding factors as to whether the PR's message is well received and shared in the media. The actual recipients are at least as important. And at this point it becomes critical: Does my beautiful press release deserve to be seen by all journalists up and down the country? NO! Not even if it is a particularly popular topic. Sheer mass of recipients is bad advice for a press release.
Technical, legal and economic matters are becoming increasingly complex. For companies, however, our confusing world offers communicative opportunities because well-founded critical content is in greater demand than ever.