• 75 % der Männer und 44 % der Frauen wenden die geltenden Sprachregeln an

  • 76 % der Befragten wollen auch in Zukunft nach den geltenden Sprachregeln schreiben

Survey: Gender and German Grammar - Generic masculine preferred by German journalists

German financial and business journalists have no interest in PR texts that are using special characters as a form of gender-inclusive language. This is the result of an online survey conducted by redRobin among 55 editors in December 2022.

  • Our new Senior Consultant in Frankfurt: Christopher Kampfmann

redRobin grows team in Frankfurt: Christopher Kampfmann joins as Senior Communications Consultant

Christopher Kampfmann joins redRobin in Frankfurt – Focus on clients from asset management, fintech and real estate sector.


redRobin launches

For our client climowool, we have launched a new website at the beginning of March, 2022.