redRobin

Exciting times for redRobin: As of today, we have an office in Frankfurt. We are still busy nest-building, so watch out for more information to come in the next couple of weeks.

Mediolanum International Funds, a subsidiary of the Italian banking group Banca Mediolanum, has selected PR expert redRobin to manage their communications in Germany. The agency has extensive experience in introducing financial companies to German investors. Mediolanum International Funds, a fast-growing European asset manager with over 44 billion euros assets under management, plans to introduce more of their 60 equity, bond, and balanced funds to third party distributors and professional intermediaries.

Der Begriff Priming bezeichnet in der Psychologie die subtile Beeinflussung unseres Denkens. Ihr Effekt ist so stark, dass sie unsere Reaktion, unser Verhalten und sogar unseren Gemütszustand massiv beeinflussen kann. Vor allem, weil Priming unbewusst wirkt – oftmals durch unbedachte Worte. Hier ein Plädoyer für mehr „Wortklauberei“ und vor allem für eine achtsamere Einstellung.