Sehr geehrte PR-Beraterinnen und PR-Berater, liebe Leser*innen sowie alle Menschen mit Interesse am Gendern,
fühlen Sie sich von dieser Ansprache abgeholt? Die Antworten hierauf dürften wahlweise widersprüchlich oder erregt ausfallen, denn eines steht fest: Beim Thema geschlechtergerechte oder neutrale Sprache scheiden sich die Geister.
PR is prioritizing: Especially in situations, where some people's heads are buzzing in the heat of the moment, PR managers have to keep a cool one. The creed "First things first!” is key one, really good preparation is the other.
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