PR

Press distribution list: Class instead of mass

An exciting news? Check. A handy headline? Check. A text that is short and concise? Check, the press release is ready for dispatch! But the quality of the text and the news value of the message are not the only deciding factors as to whether the PR's message is well received and shared in the media. The actual recipients are at least as important. And at this point it becomes critical: Does my beautiful press release deserve to be seen by all journalists up and down the country? NO! Not even if it is a particularly popular topic. Sheer mass of recipients is bad advice for a press release.

I'm off! Always trouble with the handover

Delegating helps with working more efficiently and effectively. Especially since none of us can do everything – neither everything at once, nor everything equally well. During the vacation period, for many of us this means: handing over responsibility, demanding performance. But: How do I tell my holiday cover?

 

PR in a confusing world: How complexity becomes a communicative opportunity

Technical, legal and economic matters are becoming increasingly complex. For companies, however, our confusing world offers communicative opportunities because well-founded critical content is in greater demand than ever.

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