Today is International Checklist Day, and on this occasion, our agency leader, Susanne Wiesemann, explains why checklists are not only part of a professional approach to strategic PR but can also sometimes be a reflection of their time ...
The third part of our series on B2B social media is all about Facebook, one of the world's largest and most controversial social media channels with more than 2 billion users.
The second part of our series deals with the topic of prioritization and resource management when selecting social media channels beyond LinkedIn and Xing.