Hamburg/Berlin, 28 April 2026. A reunion of Germany’s finfluencer scene: At the Finfluencer Awards Germany 2026, held in Berlin on Thursday, the best finance creators and formats of the year were honoured — and redRobin was part of the event as exclusive PR partner. The spotlight was on the people who make financial knowledge understandable, accessible and relevant every day — on Instagram, TikTok, YouTube, LinkedIn, in podcasts and newsletters. They show what modern financial communication looks like today: close to the questions of their communities, clear in their language and committed to providing guidance and transparency.

The 2026 Winners
Finance creators were recognised in 13 categories. Through personal and credible formats, they inspire their audiences to engage with financial topics and make an important contribution to improving financial education in Germany:

  • Best Finfluencer for Everyday Finance: Frau Finanzen
  • Best Market Commentary: Nico & Martin – Onvista
  • Best Financial Tips: Finanz Nerd
  • Best Finfluencer for Personal Finance: Diana zur Löwen
  • Most Creative Finfluencer: Hedgefonds Henning
  • Emerging Female Finfluencer: Julia Stoetzel
  • Best Finfluencer for ETFs: Aktiengram
  • Best Finfluencer for Alternative Investments: Hell Investiert
  • Best Finfluencer for Business & Economics: Mario Lochner
  • Finfluencer for Greater Equality in Finance: Edda Vogt
  • Emerging Male Finfluencer: Investier oder Verlier
  • Best Finfluencer for Financial Education: Finanzfluss
  • Best Finfluencer for Portfolio Guidance: Buy the Dip 

 

“The winners of the Finfluencer Awards demonstrate impressively what contemporary financial communication looks like: understandable, approachable and dialogue-oriented. For the financial industry, they are important drivers of change because they bring relevant topics to the places where people gather information, ask questions and build trust,” says Susanne Wiesemann, Head of Agency at redRobin, who also helped select the winners as a member of the expert jury. 

Following last year’s premiere, 2026 marked the second edition of the Finfluencer Awards. This year, a total of 21 female finfluencers, 29 male finfluencers and 14 teams were nominated. Between 1 and 21 April, the community had the opportunity to support their favourite finfluencer with a vote as part of the public voting process. In total, more than 35,500 votes were submitted via the online voting system. The final decision was made by an expert jury of 56 specialists from the financial industry, representing companies such as Amundi, Deutsche Börse Group, Targobank, MSCI, justETF, Invesco and Finanzen.net Zero. Around 200 high-ranking invited guests from the financial sector attended the award ceremony.

Industry Response Highlights the Importance of the Finfluencer Scene
“The finfluencer scene in Germany is growing, as is the demand for well-made formats on financial topics,” says Tom Slatter, co-founder of the London-based agency Finfluencer, which created the award. “Personal finance is a topic we all need to deal with, regardless of the stage of life we are in. Finfluencers provide guidance through their content. With the award, we want to recognise this achievement and help make the quality of the best channels more visible — now for the second time.”

The Diversity of Financial Communication
For redRobin, the awards sent a strong signal: finfluencers have long since become a relevant part of financial and business communication. They build trust, explain complex contexts and bring important topics to the places where today’s conversations take place. Many thanks to the organisers at our partner agency Finfluencer. We are delighted to have once again supported the Finfluencer Awards in 2026 as exclusive PR partner.