Our Blog

  • Die Autorin: Susanne Wiesemann Agenturleiterin redRobin. Gemeinsam mit der Londoner Agentur Finfluencer bieten die PR-Profis von redRobin seit 2024 einen spezialisierten Service für Finfluencer Kampagnen. (Foto: Ilja Emrich)

Trust, reach, impact: How finfluencers are redefining financial communication

If you want to reach them as bank customers, you can't ignore finfluencers. In the "Jahrbuch 2025/26" of Finanzplatz Hamburg our agency director Susanne Wiesemann explains why this is an opportunity for financial communication ...

view
  • Viele glückliche Gesichter: Das sind die Gewinner der Finfluencer Awards 2025. (Foto: Marius Schwarz)

  • Hochkarätiges Panel zur Preisverleihung: Cornelia Frey von Börse Stuttgart im Gespräch mit den Finfluencern Diana zur Löwen und Niklas Schwab sowie Branchevertretern Raphael Steil (Getquin) und Gabriela Frankenberger (Finanzguru). (Foto: Marius Schwarz)

  • Rund 200 hochrangige Gäste in Berlin und große Resonanz aus der Branche: Award-Verleihung unterstreicht Bedeutung der Finfluencer-Community. (Foto: Marius Schwarz)

First Finfluencer Awards Germany: These are the winners!

Hundreds of thousands of fans follow them on social media platforms such as TikTok, Instagram and YouTube. Last Thursday, the best of them were honoured at Germany's first Finfluencer Awards in Berlin ...

view
  • Antonia Schirmer unterstützt das redRobin-Team als PR-Volontärin seit Anfang des Jahres.

About Grandmas Who Use Insta, Coincidences and Hot Weeks

Antonia Schirmer has been supporting our redRobin team since the beginning of the year. Over a cup of latte, our colleague told us why a fire emoji best describes her internship with us – and how she deals with writer's block.

view
  • Gestartet als Volontär, heute Junior Berater bei redRobin: Michael Sopp (Foto: redRobin)

“A great feeling that I'd like to have every day!”

Michael Sopp completed his traineeship at redRobin in September and has since joined our team in Frankfurt as a junior consultant. How he ended up in financial communications as a student teacher and why he particularly loves the unpredictable at redRobin ...

view
  • Lenny Zywietz liebt es, sich in komplexe Finanzthemen einzuarbeiten!

The lateral entrant to PR and the importance of the right emotion

In an interview our Junior Communications Consultant Lenny Zywietz told us, why he likes to get to grips with complex financial topics and how jumping into the cold water became the absolute highlight of his traineeship ...

view

Pages