Our Blog

  • redRobin has landed: We now have an office in Frankfurt

redRobin opens office in Frankfurt

Exciting times for redRobin: As of today, we have an office in Frankfurt. We are still busy nest-building, so watch out for more information to come in the next couple of weeks.

  • Mediolanum International Funds Headquarter in Dublin

Mediolanum International Funds: redRobin wins German PR mandate of European asset manager

Mediolanum International Funds, a subsidiary of the Italian banking group Banca Mediolanum, has selected PR expert redRobin to manage their communications in Germany. The agency has extensive experience in introducing financial companies to German investors. Mediolanum International Funds, a fast-growing European asset manager with over 44 billion euros assets under management, plans to introduce more of their 60 equity, bond, and balanced funds to third party distributors and professional intermediaries.

Consider what you’re saying! – On priming, rush, and killer words

Der Begriff Priming bezeichnet in der Psychologie die subtile Beeinflussung unseres Denkens. Ihr Effekt ist so stark, dass sie unsere Reaktion, unser Verhalten und sogar unseren Gemütszustand massiv beeinflussen kann. Vor allem, weil Priming unbewusst wirkt – oftmals durch unbedachte Worte. Hier ein Plädoyer für mehr „Wortklauberei“ und vor allem für eine achtsamere Einstellung.

  • EstateGuru at the Launch Event in Berlin: Nicola Picone, Piret Reinson, Kadri Akk and Mihkel Roosme (f.l.t.r).

EstateGuru: redRobin takes over market launch of the FinTech in Germany

With EstateGuru, the PR agency redRobin once again takes over a market launch campaign for an international FinTech in Germany. Estate Guru, the European market leader for alternative financing, opens a branch in Berlin and now also offers loans to small and medium-sized enterprises (SME) in Germany.

New team lead at redRobin: Fabienne Fahrenholtz to head "Finance and FinTechs" unit

Fabienne Fahrenholtz is the new team leader of the PR unit "Finance and FinTechs". Since July 2015, she has been supporting well-known international clients in the areas of positioning and campaign conception, corporate communications, and topic management.