German financial and business journalists have no interest in PR texts that are using special characters as a form of gender-inclusive language. This is the result of an online survey conducted by redRobin among 55 editors in December 2022. With 84 percent (46 participants), the rate of rejection is high. Only 13 percent (7 participants) would like to receive such a form of gendered information, another two participants leave this decision to the sender of the press release. See our blog for more details on results.
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75 % der Männer und 44 % der Frauen wenden die geltenden Sprachregeln an
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76 % der Befragten wollen auch in Zukunft nach den geltenden Sprachregeln schreiben
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Our new Senior Consultant in Frankfurt: Christopher Kampfmann
Christopher Kampfmann joins redRobin in Frankfurt – Focus on clients from asset management, fintech and real estate sector.
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climowool.com
For our client climowool, we have launched a new website at the beginning of March, 2022.
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Real estate investment management in Europe and beyond
Sienna Investment Management hires redRobin to manage its PR campaign in Germany. Sienna, a GBL subsidiary and platform for real estate and alternative investments, is set on growth and aims to increase visibility of its brand.
The nest-building in Frankfurt is completed. redRobin, an agency specialized in financial and business communication, opens its office at Wiesenhüttenplatz 25 in 60329 Frankfurt am Main.
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