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Work machine PR agency: How agencies keep their customers busy

Less workload for client companies due to the efforts of their PR agency, does that work? Yes and no! More PR also means more work for the companies' press offices, their management and experts – but at the same time also more input, more output and more success. Why is that so? Read the following blog post.

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B2B Cheat Sheet Social Media – Part 3

The third part of our series on B2B social media is all about Facebook, one of the world's largest and most controversial social media channels with more than 2 billion users.

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  • Measuring oil and lubricants is time-consuming and prone to errors [Photo: Sebastian Vollmert].

  • One-stop shop for marine lubricants worldwide: Closelink founders Tobias Schumacher, Eike Lawatsch and Philippe Lavarde (from left to right). [Photo: Liquid Photography]

Digitizing the maritime economy: redRobin wins PR mandate of Closelink.net

Closelink.net is one of the hottest German tech start-ups targeting the maritime economy. After a successful funding round, the young MarineTech from Hamburg is now expanding its communication activities. redRobin Strategic Public Relations GmbH will manage communication with investors, media and potential customers.

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  • Initiating THE AGENCY CLOUD: Ilja Emrich and Leon Maresch (left to right)

THE AGENCY CLOUD: Sharing Economy for the creative industries

Advertising, marketing, PR, social, digital, print: Today's communication agencies have to keep adding new areas of expertise if they want to offer truly integrated communication services to their clients. But why buy when you can share specialist knowledge? This is the idea of THE AGENCY CLOUD, an initiative of two Hamburg-based agencies: WAW and redRobin Brand Marketing Communications.

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  • B2B Cheat Sheets #02

B2B Cheat Sheets: Social Media – Part 2

The second part of our series deals with the topic of prioritization and resource management when selecting social media channels beyond LinkedIn and Xing.

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