In our new series, the B2B Cheat Sheet, we shed light on how successful social media marketing works in the B2B sector. The B2B Cheat Sheet informs briefly and practically. In the first part we give an overview of the basic homeworks on Xing and LinkedIn.
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PR is prioritizing: Especially in situations, where some people's heads are buzzing in the heat of the moment, PR managers have to keep a cool one. The creed "First things first!” is key one, really good preparation is the other.
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iubel.de founders Dr. Jan Stemplewski and Dr. Niclas Stemplewski
Fintech, insurtech, legaltech: The multi-industry start-up iubel.de protects consumers and small businesses from the financial risk of claiming their rights in court. Founded in 2018 by two lawyers, Jan and Niclas Stemplewski, the team is now ready to officially launch their service. The goal: to help consumers and improve the legal system for everyone.
An exciting news? Check. A handy headline? Check. A text that is short and concise? Check, the press release is ready for dispatch! But the quality of the text and the news value of the message are not the only deciding factors as to whether the PR's message is well received and shared in the media. The actual recipients are at least as important. And at this point it becomes critical: Does my beautiful press release deserve to be seen by all journalists up and down the country? NO! Not even if it is a particularly popular topic. Sheer mass of recipients is bad advice for a press release.