Der Begriff Priming bezeichnet in der Psychologie die subtile Beeinflussung unseres Denkens. Ihr Effekt ist so stark, dass sie unsere Reaktion, unser Verhalten und sogar unseren Gemütszustand massiv beeinflussen kann. Vor allem, weil Priming unbewusst wirkt – oftmals durch unbedachte Worte. Hier ein Plädoyer für mehr „Wortklauberei“ und vor allem für eine achtsamere Einstellung.
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EstateGuru at the Launch Event in Berlin: Nicola Picone, Piret Reinson, Kadri Akk and Mihkel Roosme (f.l.t.r).
With EstateGuru, the PR agency redRobin once again takes over a market launch campaign for an international FinTech in Germany. Estate Guru, the European market leader for alternative financing, opens a branch in Berlin and now also offers loans to small and medium-sized enterprises (SME) in Germany.
Fabienne Fahrenholtz is the new team leader of the PR unit "Finance and FinTechs". Since July 2015, she has been supporting well-known international clients in the areas of positioning and campaign conception, corporate communications, and topic management.
Local journalists are often bypassed when it comes to media relations. But they can be important multipliers and have a significant influence on the perception of a company in a specific region. Interviews with them must be prepared just as well as discussions with representatives of the major leading media, because with local journalists critical questions are not the exception but the rule.
Less workload for client companies due to the efforts of their PR agency, does that work? Yes and no! More PR also means more work for the companies' press offices, their management and experts – but at the same time also more input, more output and more success. Why is that so? Read the following blog post.
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