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Routine surgery with a high success rate: Corneal transplantation is the most common transplantation worldwide. But the demand far exceeds the available donations. The German charitable project 500 MAL SEHEN therefore aims to increase people's willingness to donate. redRobin offers communicative support.

Technical, legal and economic matters are becoming increasingly complex. For companies, however, our confusing world offers communicative opportunities because well-founded critical content is in greater demand than ever.

Crap in, crap out: Only those who are well informed can do their job in the best possible way. This is as true for cooperation with agencies and service providers as it is for internal communication. Hence, a plea for a regular self-briefing.

Foe or friend? When PR people understand journalists' requirements regarding press material, nothing stands in the way of a good and collegial relationship.

More than ten years ago Web 2.0 made the headlines, today Artificial Intelligence repeatedly features on the front pages - Every couple of years a few specific topics dominate the current media coverage. Companies can take advantage of this momentum - especially if they take a critical stance.