Local journalists are often bypassed when it comes to media relations. But they can be important multipliers and have a significant influence on the perception of a company in a specific region. Interviews with them must be prepared just as well as discussions with representatives of the major leading media, because with local journalists critical questions are not the exception but the rule.
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Less workload for client companies due to the efforts of their PR agency, does that work? Yes and no! More PR also means more work for the companies' press offices, their management and experts – but at the same time also more input, more output and more success. Why is that so? Read the following blog post.
The third part of our series on B2B social media is all about Facebook, one of the world's largest and most controversial social media channels with more than 2 billion users.
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Measuring oil and lubricants is time-consuming and prone to errors [Photo: Sebastian Vollmert].
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One-stop shop for marine lubricants worldwide: Closelink founders Tobias Schumacher, Eike Lawatsch and Philippe Lavarde (from left to right). [Photo: Liquid Photography]
Closelink.net is one of the hottest German tech start-ups targeting the maritime economy. After a successful funding round, the young MarineTech from Hamburg is now expanding its communication activities. redRobin Strategic Public Relations GmbH will manage communication with investors, media and potential customers.
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Initiating THE AGENCY CLOUD: Ilja Emrich and Leon Maresch (left to right)
Advertising, marketing, PR, social, digital, print: Today's communication agencies have to keep adding new areas of expertise if they want to offer truly integrated communication services to their clients. But why buy when you can share specialist knowledge? This is the idea of THE AGENCY CLOUD, an initiative of two Hamburg-based agencies: WAW and redRobin Brand Marketing Communications.
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