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  • Initiating THE AGENCY CLOUD: Ilja Emrich and Leon Maresch (left to right)

THE AGENCY CLOUD: Sharing Economy for the creative industries

Advertising, marketing, PR, social, digital, print: Today's communication agencies have to keep adding new areas of expertise if they want to offer truly integrated communication services to their clients. But why buy when you can share specialist knowledge? This is the idea of THE AGENCY CLOUD, an initiative of two Hamburg-based agencies: WAW and redRobin Brand Marketing Communications.

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  • B2B Cheat Sheets #02

B2B Cheat Sheets: Social Media – Part 2

The second part of our series deals with the topic of prioritization and resource management when selecting social media channels beyond LinkedIn and Xing.

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Please don't get mad! – 3 tips for how to stay calm when professional interaction gets intense

Peace on earth instead of anger in the belly: trouble in the workplace is always caused by others - we think. In fact, most anger is homemade. With our tips for a changed attitude, you can give less space to all negatives and see more of the good – or at least you can get really annoyed!

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  • B2B Cheat Sheets #01

B2B Cheat Sheets: Social Media – Part 1

In our new series, the B2B Cheat Sheet, we shed light on how successful social media marketing works in the B2B sector. The B2B Cheat Sheet informs briefly and practically. In the first part we give an overview of the basic homeworks on Xing and LinkedIn.

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The calm in the storm or: knowing what is really important

PR is prioritizing: Especially in situations, where some people's heads are buzzing in the heat of the moment, PR managers have to keep a cool one. The creed "First things first!” is key one, really good preparation is the other.

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