Integrated and comprehensive solutions for pensions, savings and insurance needs is the core business of Mediolanum Banking Group, headquartered in Milan. The company, founded in 1982 as an investment consulting firm, specializes in servicing private clients and today is one of the top five of Italian banks.

In 1997, Mediolanum founded its European asset management platform, Mediolanum International Funds. The asset manager is based in Ireland and offers successful multi-manager strategies as well as internally managed fund solutions. For 2021, the company has decided to expand its existing distribution outside the Mediolanum Banking Group in the German market. They plan to bring their unique expertise and services tailored for financial advisors to make 60 Mediolanum funds available to German distributors and intermediaries.

Mediolanum already has some experience with the German market. In 2001, the group bought Gamax, a German boutique whose funds Gamax Junior and Gamax Asia Pacific have been particularly successful with IFAs and private investors. Going forward, Mediolanum wants to increase visibility and sales for its range of equity, bond, and balanced funds in Germany outside the exiting captive channel thanks to their extensive experience in delivering services to support financial advisors.

redRobin, an agency specialized in financial and business communication, will manage the communications. “redRobin has contributed since 2014 to build the increasing visibility of Gamax funds. The team has shown excellent knowledge of the market and great professionalism. We trust them to continue the same great work for the other Mediolanum-branded funds going forward”, says Pietribiasi.

“Mediolanum has its roots in providing solutions and services for professional financial advisors, that makes the European asset manager an interesting addition to the German fund market", says Susanne Wiesemann, managing partner of redRobin. "The steady and solid growth of a mid-size asset manager with such a focus in the advisory market is an exciting story for German financial advisors and private investors".

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