• Influencer marketing campaigns tailored for finance and investment topics
  • Focus on compliance-safe processes
  • Financial industry can learn a lot from influencers when it comes to good storytelling

 

Frankfurt / Hamburg / London, 29th of August 2024. The German communications consultancy redRobin has teamed up with London-based influencer marketing agency Finfluencer to launch a consultancy service producing bespoke influencer marketing campaigns for financial products and services providers. The offering provides strategic consulting and campaign management - from the search and selection of suitable finfluencers to the content creation and compliance protection.

The demand for finance content and education across social media is growing rapidly. Finfluencers now reach millions across all social platforms and have become one of the most important sources of financial information for multiple generational audiences.

"Marketeers in fashion and cosmetics have led the way. Now, the financial industry has a growing interest to present their offers in an interesting and appealing way to an increasingly younger target group. Good finfluencers can fill this gap - they consistently think in a user-orientated way, are talented storytellers and have a high level of credibility with their audience", says Susanne Wiesemann, founder and managing director of redRobin.

"We produce communications strategies that were previously thought to be impossible for the finance industry. Through stringent compliance processes and a team with decades of influencer marketing experience, Finfluencer has effectively unlocked the biggest networks on the planet for the finance sector – social media platforms", says Tom Slatter, co-founder of Finfluencer.

Anyone who professionally creates and distributes content on financial and investment topics is subject to various legal requirements. Many finfluencers operate in a grey area. At the same time, the compliance requirements of financial companies are immense. "When working with finfluencers, we attach great importance to a compliance-compliant process with clear and strict requirements. This is extremely important for both providers and followers," explains Wiesemann.

The basics of successful communication have not changed: It's about telling the right story in the right place to the right people. "However, these stories are now being told through native video content on social media," says Slatter. "In the consumer goods sector, influencer marketing is already an integral part of the marketing mix. The financial sector will soon catch up by shifting more and more content and communication to social networks." When it comes to good storytelling, companies – especially in the financial sector – can learn a lot from influencers.

For further information and a personalised consultation, please send an email to finfluencer@red-robin.de 

 

About redRobin. Strategic Public Relations GmbH
redRobin is an owner-managed consultancy for public relations and brand marketing with offices in Hamburg and Frankfurt am Main. The team led by founder Susanne Wiesemann specializes in press and public relations as well as marketing communications for national and international companies from the finance and asset management, real estate, fintech and technology sectors as well as innovative business models in the B2B segment.

 

About Finfluencer Ltd
Finfluencer is the first media agency to specialize in helping financial products and services providers harness the power of influencers. Managing the entire journey from conception and strategy to reporting and compliance. The firm operates globally from its headquarters in London, with representatives in Germany and the US.