If you want to reach them as bank customers, you can't ignore finfluencers. In the "Jahrbuch 2025/26" of Finanzplatz Hamburg our agency director Susanne Wiesemann explains why this is an opportunity for financial communication ...
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Die Autorin: Susanne Wiesemann Agenturleiterin redRobin. Gemeinsam mit der Londoner Agentur Finfluencer bieten die PR-Profis von redRobin seit 2024 einen spezialisierten Service für Finfluencer Kampagnen. (Foto: Ilja Emrich)
How can we continue to reach our target groups in the future? Today, younger people in particular are getting their information mainly or exclusively from social media such as Instagram, Tiktok and Co. In todays blog we will explore the importance of relevance, expertise and focus for the new communication channels.
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AI programs for research, text, video and art
Anyone who talks about artificial intelligence (AI) cannot get past ChatGPT. But those who only dig at the surface risk missing the real treasures. AI tools are numerous, and the areas of application are diverse. In the following article, we will answer the question: What else is there apart from ChatGPT?
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