New team leader at redRobin: As of November 2020, Fabienne Fahrenholtz (31) will take over the lead of the PR unit “Finance and FinTechs”. Together with her team, Fahrenholtz will advise asset managers, tech and FinTech customers in the areas of positioning and conception, corporate communications and topic management and implement their PR campaigns.
"Whether a major player or innovative FinTech, our clients expect experienced PR professionals who are just as well versed in specialist topics as in strategic communications. Fabienne Fahrenholtz has distinguished herself at redRobin in recent years as an excellent consultant with a keen sense for trends and topics. As the new team leader of the PR unit for Finance and FinTechs, she will now use her experience for larger campaigns and pass it on to her team," says Susanne Wiesemann, managing partner of redRobin Strategic Public Relations GmbH.
Since July 2015, Fahrenholtz has been part of the team at redRobin, a PR agency specialized in economic and financial topics. Most recently, she accompanied the market launches of an international asset manager and a FinTech in Germany. "Communication and press work are most successful when current topics that are relevant to the target groups are addressed and used to position the clients and their spokespeople as expects in their respective fields. Many of our clients are initially unaware of how much exciting content is generated by their business model. Raising this treasure trove of ideas together with the customers distinguishes good communication from pure product PR," says Fahrenholtz.
Fahrenholtz is a Certified Investor Relations Officer (CIRO) from the Frankfurt School of Finance & Management. She holds a Master of Science in Corporate Communications & Reputation Management from Manchester Business School and a Bachelor of Arts in Business Administration from Ostfalia University of Applied Sciences.