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PR in a confusing world: How complexity becomes a communicative opportunity

Technical, legal and economic matters are becoming increasingly complex. For companies, however, our confusing world offers communicative opportunities because well-founded critical content is in greater demand than ever.

  • selbstbriefing

Brief thy neighbour as thyself

Crap in, crap out: Only those who are well informed can do their job in the best possible way. This is as true for cooperation with agencies and service providers as it is for internal communication. Hence, a plea for a regular self-briefing.

Good neighbors? On the relationship between PR and journalism

Foe or friend? When PR people understand journalists' requirements regarding press material, nothing stands in the way of a good and collegial relationship.

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