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An exciting news? Check. A handy headline? Check. A text that is short and concise? Check, the press release is ready for dispatch! But the quality of the text and the news value of the message are not the only deciding factors as to whether the PR's message is well received and shared in the media. The actual recipients are at least as important. And at this point it becomes critical: Does my beautiful press release deserve to be seen by all journalists up and down the country? NO! Not even if it is a particularly popular topic. Sheer mass of recipients is bad advice for a press release.

Delegating helps with working more efficiently and effectively. Especially since none of us can do everything – neither everything at once, nor everything equally well. During the vacation period, for many of us this means: handing over responsibility, demanding performance. But: How do I tell my holiday cover?

Routine surgery with a high success rate: Corneal transplantation is the most common transplantation worldwide. But the demand far exceeds the available donations. The German charitable project 500 MAL SEHEN therefore aims to increase people's willingness to donate. redRobin offers communicative support.

Technical, legal and economic matters are becoming increasingly complex. For companies, however, our confusing world offers communicative opportunities because well-founded critical content is in greater demand than ever.

Crap in, crap out: Only those who are well informed can do their job in the best possible way. This is as true for cooperation with agencies and service providers as it is for internal communication. Hence, a plea for a regular self-briefing.