Our Blog

redRobin wins PR mandate of Heliot Europe

New addition from the tech industry: Heliot Europe, the largest European operator of the 0G-Sigfox network, awards PR mandate to the Hamburg-based agency redRobin. The goal is to raise visibility of the innovative technology and its many IoT applications.

  • Quantumrock combines human insights with Artificial Intelligence

AI in Asset Management: redRobin wins Quantumrock mandate

Starting in March 2021, we are advising Quantumrock, a Munich-based asset manager specialized in artificial intelligence, in corporate communication and public relations.

  • redRobin has landed: We now have an office in Frankfurt

redRobin opens office in Frankfurt

Exciting times for redRobin: As of today, we have an office in Frankfurt. We are still busy nest-building, so watch out for more information to come in the next couple of weeks.

  • Mediolanum International Funds Headquarter in Dublin

Mediolanum International Funds: redRobin wins German PR mandate of European asset manager

Mediolanum International Funds, a subsidiary of the Italian banking group Banca Mediolanum, has selected PR expert redRobin to manage their communications in Germany. The agency has extensive experience in introducing financial companies to German investors. Mediolanum International Funds, a fast-growing European asset manager with over 44 billion euros assets under management, plans to introduce more of their 60 equity, bond, and balanced funds to third party distributors and professional intermediaries.

Consider what you’re saying! – On priming, rush, and killer words

Der Begriff Priming bezeichnet in der Psychologie die subtile Beeinflussung unseres Denkens. Ihr Effekt ist so stark, dass sie unsere Reaktion, unser Verhalten und sogar unseren Gemütszustand massiv beeinflussen kann. Vor allem, weil Priming unbewusst wirkt – oftmals durch unbedachte Worte. Hier ein Plädoyer für mehr „Wortklauberei“ und vor allem für eine achtsamere Einstellung.