• redRobin wins press and media account for LAIQON AG, an asset manager with €6.1bn assets under management
  • LAIQON AG aims to raise brand awareness and profile in the field of artificial intelligence
  • Team of PR experts from Hamburg and Frankfurt am Main implements expertise-driven communication strategy for LAIQON


Hamburg, 4 March 2024. redRobin, the Hamburg-based PR agency, is now supporting the asset management company LAIQON AG with its communications and press work. The agency, which specializes in business, finance and innovation is thus expanding its client base to include another big name in the asset management industry.

LAIQON is a well-known name in the German asset management industry, with 6.1 billion euros AuM as of December 31, 2023. Based in Hamburg with offices in Frankfurt, Munich and Berlin, the quickly expanding company offers institutional and private investors a portfolio of actively managed funds, AI-managed funds and individual asset management with a clear focus on sustainable investments. LAIQON has evolved from a traditional asset manager into an innovative asset management factory.

Positioning AI Expertise and a New Brand in the Market
The company was founded in 1995 as Lloyd Fonds AG and rebranded just last year to LAIQON, with a new name and brand identity. One of the goals of the collaboration with redRobin will be to raise awareness of the new brand even further in the market. The focus lies on communicating and promoting LAIQON's expertise in the application of artificial intelligence in managing assets. With its AI subsidiary, Wealth Tech LAIC, and its proprietary AI system LAIC ADVISOR, LAIQON is a pioneer in the industry.

“With the LAIC-ADVISOR, we have created a tool that has the potential to revolutionize asset management in the coming years. Now, we want to communicate this more actively in the industry,” says Hendrik Duncker, Senior Investor Relations Manager at LAIQON AG. “With its strategic approach and experience in the media landscape, redRobin will be a valuable sparring partner for our communications and press work. The first joint projects have already shown this.”

Raising Potential With an Intelligent Communication Strategy
Susanne Wiesemann, Managing Partner at redRobin, is looking forward to the collaboration: “LAIQON combines a strong expertise in traditional asset management with their role as a pioneer in technology and AI. We aim to raise this potential with an intelligent, expertise-driven communications strategy. Our focus will be on anchoring the newly created brand even more firmly within media and customers, putting LAIQON’s experts and their in-depth industry insights centre stage.”

LAIQON is managed by a team of PR experts from the redRobin offices in Hamburg and Frankfurt am Main under the direction of Susanne Wiesemann.