redRobin wins PR mandate of Quantumrock: Starting in March 2021, the PR specialist is advising the asset manager on corporate communication and public relations. Quantumrock, based in Munich and Kiel, is one of the innovators when it comes to implementing machine learning and artificial intelligence (AI) applications in asset management. Quantumrock combines the benefits of artificial intelligence and human expertise in its systematic, scientific investment process. The alpha generation-focused strategies are also available to institutional investors via an innovative online platform.
Communication strategy for complex AI solutions
The goal of the PR campaign is to increase awareness of Quantumrock and to educate potential investors on its innovative AI asset management capabilities. "Artificial intelligence creates competitive advantages in an increasingly complex investment environment. The technology is able to identify inefficiencies in the markets that are not visible to humans – almost in real time. Quantumrock understands human-machine collaboration as a natural next step in the asset management industry," says Tim Hinz, Senior Communications Consultant at redRobin. "For this purpose, Quantumrock works on complex and multi-layered solutions. Sophisticated communication strategies are essential to get Quantumrock's target groups interested and excited. We look forward to finding the right solutions for this."