New client from the real estate sector for redRobin: AVW Immobilien AG chooses the Hamburg agency as PR consultant for its strategic realignment.
The project developer, a well-established northern German company with almost 40 years of success, has ambitious plans for the coming years. The newly appointed Executive Board team aims in particular to sharpen the company’s regional and sectoral focus. In the future, project development is to centre on residential construction in northern Germany. In addition to rental apartments and owner-occupied flats, AVW also focuses on special uses such as hotels and residential facilities for senior citizens. Furthermore, the company also manages its own real estate and that of third parties.
redRobin’s task is to take care of change communications accompanying the strategic realignment. This includes approaching brokers, multipliers and local authorities to expand the project pipeline as well as communicative support in marketing new properties to investors and private buyers. Core topics for press and public relations work will include modern living concepts and living spaces as well as criteria for the selection of viable locations.
About AVW Immobilien AG:
AVW Immobilien AG was founded in Hamburg in 1978 and has completed more than 130 properties across Germany to date with a total volume of around one billion euros.