Hamburg, December 4, 2023 - Lars Hofer takes on the role as Director Financial Public Relations at redRobin Strategic Public Relations. Starting December 1, Lars will be heading a PR team specializing on financial communications and asset management at the communications agency based in Hamburg and Frankfurt. Hofer, a long-standing spokesperson for the Association of German Banks, comes from Instinctif Partners, where he most recently advised numerous national and international asset managers as a senior consultant.

"The entire asset management industry is undergoing radical change. The use of artificial intelligence in asset management and the tokenization of securities pose major challenges for established business models. This has a significant impact on the positioning of companies and brings with it a wide range of new communication requirements. Together with our dedicated colleagues in PR consulting, Lars will strengthen and further develop our consulting services in this direction. We are very happy to add his many qualifications to our team such as his deep understanding of the market, a strong strategic vision and a network developed over 20 years," says Susanne Wiesemann, founder and owner of redRobin Strategic Public Relations.