redRobin wins Neuberger Berman pitch for PR in Germany
redRobin. Strategic Public Relations GmbH today announces the agency´s first new client in 2016. The PR consultant specializing on the finance and business sector is responsible for the media relations of Neuberger Berman Europe Ltd. in Germany. The independent investment manager based in New York targets institutional investors and wealth managers with a selection of management styles ranging from liquid alternative funds to private equity portfolios.
redRobin won the mandate in a multi-stage pitch process against several other agencies. The campaign will highlight the analytical and research excellence of Neuberger Berman, targeting institutional investors as well as the national finance and business press.
“Germany is a large, but highly competitive market for investment providers. We want to increase visibility for the Neuberger Berman brand as well as showcase our expertise and selected investment solutions. To do so, we were looking for a partner who can match our insights to the German media landscape and initiate debates in the key press. Throughout the pitch process, redRobin has demonstrated a remarkable level of know-how and proven track record in this area”, says Joanna Pope, Head of Communications, EMEA at Neuberger Berman.
“Neuberger Berman is an independent, research-driven asset manager with a rich pool of insights and investment solution. Their content-driven approach to communication has great potential to add a fresh voice and content to the local debate of asset management solutions”, says Susanne Wiesemann (49), Managing Partner at redRobin.
About Neuberger Berman
Neuberger Berman, founded in 1939, is a private, independent, employee-owned investment manager. The firm manages equities, fixed income, private equity and hedge fund portfolios for institutions and advisors worldwide. With offices in 19 countries, Neuberger Berman’s team is more than 2,100 professionals and the company was named by Pensions & Investments as a 2013 and 2014 Best Place to Work in Money Management. Tenured, stable and long-term in focus, the firm fosters an investment culture of fundamental research and independent thinking. It manages $240 billion in client assets as of December 31, 2015. www.nb.com