New investment company on redRobin’s client list: the agency specialising in financial PR will oversee Sycomore Asset Management’s market entry in Germany from October 2016.

Founded in 2001, the Paris-based fund boutique is a successful stock picker and recognised specialist for sustainability issues. A special feature is the combination of fundamental stock analysis with a non-financial, qualitative company valuation, which in particular also incorporates socially, environmentally and economically sustainable behaviour into the analysis. This in-house sustainability analysis is not only used for the dedicated sustainable thematic funds, but has also been anchored as an integral part of the entire investment process. Eight Sycomore funds are currently registered in Germany.

redRobin won the mandate in a multi-stage selection process. The campaign will focus on SRI (Social and Responsible Investment), special methodological expertise and selected investment funds from Sycomore. Target groups are institutional investors, asset managers and interested private investors, but above all the German financial and business media.

“In Germany, sustainability and SRI are still strongly linked to purely ecological investments. But here, too, institutional investors and asset managers are prepared to increasingly include this topic in their investment decisions. As one of the pioneers of sustainable investment in France, Sycomore Asset Management can not only contribute substantively to the public discourse on SRI, but also show how sustainability can be successfully used as a risk parameter,” says Susanne Wiesemann (49), managing partner of redRobin.

About Sycomore Asset Management

Sycomore Asset Management, founded in 2001, is an independent French fund boutique based in Paris with 5.0 billion euros in assets under management. The range of funds focuses on four strategies: European equities, absolute return, euro area corporate bonds and asset allocation. Since 2008, the specialist for European securities has been consistently awarded the rating “High Standard” by the rating agency Fitch. Sycomore AM is majority owned by the 4 founding partners and employs over 50 people, including 16 portfolio managers and analysts.