redRobin. Strategic Public Relations GmbH wins KRUK Deutschland GmbH, a part of KRUK Group, leader of the receivables management market in Central Europe. It is the agency’s first client originating from this region. PR agency redRobin, specialized in finance and business PR, has won the mandate in a multi-stage pitch competition against four other agencies. redRobin will advise and execute the market entry of KRUK in Germany with public relations targeting finance, business and general media.
„The German market is very competitive in our field. Therefore, we were looking for a partner who understood our innovative business model as well as the regional structure of the public debate around consumer debt and receivables management. redRobin showed a unique combination of in-depth expertise, strategic vision and creative ideas for implementation“, says Michał Pułka, Head of International Communication at KRUK Group.
„Receivables management is important for the economy but it is usually discussed in a critical and quite emotional tone. A newcomer to this debate must make sure not to slip in communicating with all stakeholders and in building up credibility. A knowledgeable partner at your side is key to success“, says Susanne Wiesemann, Managing Partner at redRobin.
KRUK, founded 1998 in Breslau, has close to 2,500 employees in Poland, Romania, the Czech Republic and Slovakia. It is the leading receivables manager in Central Europe. The company services and buys non-performing loans portfolios, for example from banks, utilities and telecom providers to support consumers to get out of debt. KRUK follows a strategy of cooperation and motivation of its clients through TV advertising and loyalty programs that is new to Europe. Its unique product is to offer repayment of debts in instalments suited to the financial abilities of its clients. KRUK has been listed at the Warsaw stock exchange since 2011, it has been awarded best debut of the year in 2011 and best listed company of the year in March 2015. Entering Germany is the first step on KRUKs way into Western Europe. Other markets are to follow shortly.