Star Finanz has hired a new PR consultant: As of December 2016, redRobin will be in charge of strategic consulting, corporate communication, issue management and product PR. Star Finanz, a member of the German Sparkassen-Finanzgruppe, is well known for its intelligent banking software such as StarMoney and SFirm as well as for banking apps such as Sparkasse. Serving as a digital think tank for the Sparkassen-Finanzgruppe, the company is also responsible for the development of new product and service solutions targeting companies, freelancers and retail banking customers.
Key goal of the new communication campaign going forward is to increase the visibility of Star Finanz with all stakeholders such as private and corporate software clients and the German Sparkassen. Also, Star Finanz will specifically target the community of independent developers, fintechs and start-ups that are invited to partner up and work on innovations that will shape the future of banking. redRobin will also manage the Public Relations campaign for the new StarMoney software due to be released in 2017.
The account will be managed by Marco Luterbach (34), senior consultant and head of the redRobin fintech team.
About Star Finanz:
Star Finanz was founded in 1997 as a subsidiary of Finanz Informatik. With over 195 employees, the IT expert is one of the leading developers of multi-banking software for online and mobile applications in Germany. Its mobile apps such as Sparkassen-App and push-TAN are available in all mayor app stores and have already exceeded 16.5 million downloads.