redRobin. Strategic Public Relations GmbH wins the German PR mandate of Unigestion, a leading Swiss asset manager based in Geneva. redRobin, specialized in finance and business PR, has won the mandate in a multi-stage pitch competition against five other agencies. The communication experts will be responsible for positioning Unigestion with institutional investors and high net worth individuals as well as for building a strong media presence in the nationwide financial and business press.
“redRobin offers a unique combination of in-depth expertise, strategic focus and editorial excellence that really impressed us during the pitch process. Our topics and target groups are both highly complex and very sophisticated. So we wanted a team that is not only an excellent professional and cultural fit, but also a first-class representative of Unigestion in Germany”, says Lynn Pattinson, Head of Communication & PR at Unigestion.
“Winning a first class asset manager like Unigestion proves that we have been able to earn a solid reputation as a dedicated financial communication expert in what really is a very demanding industry”, says Susanne Wiesemann (49), Managing Partner at redRobin. “We have proven that agenda setting and brand building are effective strategies, even with complex topics like Hedge Funds and Private Equity, for the past 10 years. To make this happen, however, you need communication experts who truly understand the complexities of the industry and who are able to combine hard facts with compelling stories.”
redRobin manages the German communication campaigns of several asset managers and specialized businesses from the financial sector. The agency’s German and international clients appreciate the team´s unique strategic outlook, creative campaigns, and financial expertise.
Founded in 1971, Unigestion is a leading independent Swiss asset manager headquartered in Geneva and with offices in Zurich, London, Paris, New York, Toronto, Montreal and Singapore. 189 employees currently manage EUR 16.6 in client assets on behalf of institutional investors and high net worth families. The independent asset manager focuses on the identification of risk-managed investment solutions and the management of investments in Equities, Hedge Funds, Private Assets and Cross Asset Solutions.