New mandate from the Sparkassen-Finanzgruppe for redRobin’s PR strategists. Following IT expert Star Finanz, the Group's innovation laboratory, the Sparkassen Innovation Hub, has now also hired the Hamburg-based PR consultants. The S-Hub was set up by Star Finanz in 2017, and now in 2018 the team wants to push ahead with the development of innovative product and service ideas.

To this end, the Sparkassen Innovation Hub relies primarily on cooperation with digital trendsetters. In so-called product discoveries lasting one to three weeks, ideas are jointly developed on how innovative added value can enhance the core services of the savings banks. Currently, 24 employees work in three interdisciplinary teams together with young and experienced FinTechs on new product and service ideas related to topics such as digital banking, crypto currencies, gamification and artificial intelligence.

In communications, the main focus will be on the opportunities digitalisation presents for banking, new product ideas and the agile methods themselves. In addition, reporting will also cover the series of S-Hub events, especially the symbioticon, which is taking place for the third time. This year, the Sparkassen-Finanzgruppe hackathon will be held in Frankfurt from 20 to 22 November. In 2017, more than 100 participants in 17 teams worked on ideas for new digital products.

About Sparkassen Innovation Hub:

The Sparkassen Innovation Hub is the innovation laboratory of the Sparkassen-Finanzgruppe. It was launched at the beginning of 2017 as a joint initiative of the savings banks, the DSGV (Association of German Savings Banks and Landesbanken), the DSV (Association of German Cooperative Banks), Finanz Informatik and Star Finanz.