German financial and business journalists have no interest in PR texts that are using special characters as a form of gender-inclusive language. This is the result of an online survey conducted by redRobin among 55 editors in December 2022.
Sienna Investment Management hires redRobin to manage its PR campaign in Germany. Sienna, a GBL subsidiary and platform for real estate and alternative investments, is set on growth and aims to increase visibility of its brand.