Technical, legal and economic matters are becoming increasingly complex. For companies, however, our confusing world offers communicative opportunities because well-founded critical content is in greater demand than ever.
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selbstbriefing
Crap in, crap out: Only those who are well informed can do their job in the best possible way. This is as true for cooperation with agencies and service providers as it is for internal communication. Hence, a plea for a regular self-briefing.
Foe or friend? When PR people understand journalists' requirements regarding press material, nothing stands in the way of a good and collegial relationship.
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