Crap in, crap out: Only those who are well informed can do their job in the best possible way. This is as true for cooperation with agencies and service providers as it is for internal communication. Hence, a plea for a regular self-briefing.
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Foe or friend? When PR people understand journalists' requirements regarding press material, nothing stands in the way of a good and collegial relationship.
More than ten years ago Web 2.0 made the headlines, today Artificial Intelligence repeatedly features on the front pages - Every couple of years a few specific topics dominate the current media coverage. Companies can take advantage of this momentum - especially if they take a critical stance.
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