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  • iubel.de founders Dr. Jan Stemplewski and Dr. Niclas Stemplewski

Insurtech iubel.de hires redRobin to orchestrate launch campaign in Germany

Fintech, insurtech, legaltech: The multi-industry start-up iubel.de protects consumers and small businesses from the financial risk of claiming their rights in court. Founded in 2018 by two lawyers, Jan and Niclas Stemplewski, the team is now ready to officially launch their service. The goal: to help consumers and improve the legal system for everyone.

Press distribution list: Class instead of mass

An exciting news? Check. A handy headline? Check. A text that is short and concise? Check, the press release is ready for dispatch! But the quality of the text and the news value of the message are not the only deciding factors as to whether the PR's message is well received and shared in the media. The actual recipients are at least as important. And at this point it becomes critical: Does my beautiful press release deserve to be seen by all journalists up and down the country? NO! Not even if it is a particularly popular topic. Sheer mass of recipients is bad advice for a press release.

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