News

Good neighbors? On the relationship between PR and journalism

Foe or friend? When PR people understand journalists' requirements regarding press material, nothing stands in the way of a good and collegial relationship.

Critical Opinion, Excellent PR - Why it Pays Off to Swim against the Tide from Time to Time

More than ten years ago Web 2.0 made the headlines, today Artificial Intelligence repeatedly features on the front pages - Every couple of years a few specific topics dominate the current media coverage. Companies can take advantage of this momentum - especially if they take a critical stance.

  • Jens Rieken, Leiter des Sparkassen Innovation Hub

Sparkassen Innovation Hub picks redRobin as new PR consultant

Digitalisation and innovations related to banking are the topics of the Sparkassen Innovation Hub, the innovation laboratory of the Sparkassen-Finanzgruppe and the latest client of redRobin.

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