News

Consider what you’re saying! – On priming, rush, and killer words

Posted by Miriam Wolschon 22nd December, 2020

Der Begriff Priming bezeichnet in der Psychologie die subtile Beeinflussung unseres Denkens. Ihr Effekt ist so stark, dass sie unsere Reaktion, unser Verhalten und sogar unseren Gemütszustand massiv beeinflussen kann. Vor allem, weil Priming unbewusst wirkt – oftmals durch unbedachte Worte. Hier ein Plädoyer für mehr „Wortklauberei“ und vor allem für eine achtsamere Einstellung.

EstateGuru at the Launch Event in Berlin: Nicola Picone, Piret Reinson, Kadri Akk and Mihkel Roosme (f.l.t.r).

EstateGuru: redRobin takes over market launch of the FinTech in Germany

Posted by Fabienne Fahrenholtz 1st December, 2020

With EstateGuru, the PR agency redRobin once again takes over a market launch campaign for an international FinTech in Germany. Estate Guru, the European market leader for alternative financing, opens a branch in Berlin and now also offers loans to small and medium-sized enterprises (SME) in Germany.

New team lead at redRobin: Fabienne Fahrenholtz to head "Finance and FinTechs" unit

Posted by Susanne Wiesemann 12th November, 2020

Fabienne Fahrenholtz is the new team leader of the PR unit "Finance and FinTechs". Since July 2015, she has been supporting well-known international clients in the areas of positioning and campaign conception, corporate communications, and topic management.

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