Foe or friend? When PR people understand journalists' requirements regarding press material, nothing stands in the way of a good and collegial relationship.
redRobin
More than ten years ago Web 2.0 made the headlines, today Artificial Intelligence repeatedly features on the front pages - Every couple of years a few specific topics dominate the current media coverage. Companies can take advantage of this momentum - especially if they take a critical stance.
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Jens Rieken, Leiter des Sparkassen Innovation Hub
Digitalisation and innovations related to banking are the topics of the Sparkassen Innovation Hub, the innovation laboratory of the Sparkassen-Finanzgruppe and the latest client of redRobin.
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